Articulate the value of this program evaluation in relation to the institutional mission.

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HEA 530: Final Project Guidelines and Rubric

Overview
Data-driven decision-making affords higher education leadership the
understanding that assessment of performance is integral in the
planning,
implementation, assessment, and revision of the goals that support the
overall institutional mission. The ability to methodically apply
empirically based,
data-centric approaches to inform institutional decision-making provides
the framework for monitoring content or process standards (which define
what
the institution must accomplish) and for monitoring performance
standards (which define how well the institution must achieve what must
be done). In
this project, through a case study, you will compile and analyze all the
relevant information to formulate hypotheses on how best to use it to
achieve
program goals and advance the mission of the institution.

Armed with the techniques learned in this course, you will be able to
determine what data will be needed to answer institutional questions,
assemble a
body of empirical evidence, and arrive at decisions that support and
advance the program area. In putting together your evaluation, you will
begin with an
executive summary that includes a timeline of the program that defines
how often the evaluation would take place for audience reference; then
you will
present your data and the analysis of it (including any relevant
graphics); you will conclude with the resulting recommendations. In
addition, you will
include an appendix that presents all of the data you utilized for your
evaluation.

You will construct the final project incrementally throughout the course
by meeting specific milestones. Support for meeting the milestones will
be provided
through peer feedback conducted in the Discussion Topic.

Review the requirements of the entire program evaluation below first in
order to understand the scope of the project. Then, review the
requirements for the
milestones for completing the program evaluation and the modules in
which they are due. The rubric for grading the final project is the
final section of this
document.

I. Executive Summary

Program Evaluation

a) Describe the organization designated in this program evaluation
and the role of the functional area within the organization. Analyze how
the
roles and practices of various enterprise employees impact the
functional area by answering these questions:

i. What is the organizational structure for the designated area?
ii. What are the primarily responsibilities for each role?
iii. How would you describe the academic and administrative areas that
play an ancillary role in the function of this area, as well as the

assessment regimen?
iv. What is the value of assessment for this functional area?
v. What is the value of this program evaluation in relation to the institutional mission?

b) Articulate the value of this program evaluation in relation to the institutional mission.

II. Analyze the operational frameworks that currently drive the efforts of the program

a) Describe the current outcomes and measures of success relevant to
your program. What institutional standards, milestones, benchmarks, or
goals provide the framework for existing program processes and
procedures? How do these frameworks help shape your program?

b) Describe any regulatory standards that govern and define
successful program outcomes relevant to your program. How do these
regulations
help shape your program?

III. Data preparation of the information used to evaluate your program

a) Analyze your data collection process. Which existing sources
inform your program? What additional or new data sources did you tap for
our
evaluation? Why did you select these sources to inform your evaluation?
What other information would help explain your process?

b) Summarize and display your data in a standard and meaningful manner.
i. Create both numerical and graphic representations of the data collected.
ii. Merge the program data collected, illustrating the planned versus actual results with appropriate presentation graphics.

IV. Correlate data with desired outcomes

a) Analyze program success, considering such criteria as:
i. Benchmark item: What is the specific benchmark to be met?
ii. Action item: What specific action needs to be taken?

iii. Responsibility center: Who has primary responsibility for the action to be taken?
iv. Others involved: What other roles or positions will be involved in the action?
v. Target date: What is the targeted date of action implementation?

vi. Expected outcome: When the action is complete, what is the expected, measurable outcome?
b) Analyze the impact your program in its current state is having on organizational success.

i. Benchmark item: Was the specific benchmark met?
ii. Action item: If not, what specific action needs to be taken to support organizational success?

iii. Responsibility center: Who has primary responsibility for the action to be taken?
iv. Others involved: What other roles or positions will be involved in the action?
v. Target date: What is the targeted date of action implementation?

vi. Expected outcome: When the action is complete, what is the expected, measurable outcome relative to organizational success?

V. Make recommendations for continuous program improvement based upon
the empirical data analysis
a) Analyze the program for indicators that necessitate changes in
program process or procedures. Was the goal met or exceeded? If not,
what activities

should be performed to help identify issues/problems? What other
information would be helpful in analyzing the indicators?
b) Recommend actions or strategies for continuous program improvement,
based upon the empirical data analysis. What continuous improvement

strategies can be implemented short-term? What continuous improvement
strategies will require additional time, resources, and support? What
other
information would be helpful in making these recommendations?

c) Recommend improvements for future program evaluation processes and
data collection efforts. What aspects of the program evaluation
significantly
aided in the collection and analysis of data? What aspects of the
program evaluation yielded concern with regard to the collection and
analysis of data,
making those aspects candidates for change? What other information would
be helpful in making these recommendations?

Milestones
The program evaluation final project will consist of four deliverables:

Milestone One: Draft of Executive Summary
In Module Three, you will share the draft of your executive summary in the Discussion Topic.

 Describe the organization designated in this program evaluation and
the role of the functional area within the organization. Analyze how
the roles and
practices of various enterprise employees impact the functional area by
answering these questions:

1. What is the organizational structure for the designated area?
2. What are the primarily responsibilities for each role?
3. How would you describe the academic and administrative areas that
play an ancillary role in the function of this area, as well as the
assessment

regimen?
4. What is the value of assessment for this functional area?

 Articulate the value of this program evaluation in relation to the institutional mission.

In Module Four, you will receive and provide constructive feedback
from your classmates and your instructor through the discussion Topic.

Milestone Two: Draft of Data Presentation
In Module Five, you will submit an example of a graphical representation
of data that you intend to use in your program evaluation to the
Discussion Topic for
feedback from the instructor and classmates. Resources are provided in
Module Six for students to learn how to summarize and display data.

Milestone Three: Draft of Recommendations
In Module Seven, you will present your draft recommendations for continuous improvement, to include the following:

 Analyze the program for indicators that necessitate changes in
program process or procedures. Was the goal met or exceeded? If not,
what activities
should be performed to help identify issues/problems? What other
information would be helpful in analyzing the indicators?

 Recommend actions or strategies for continuous program improvement,
based upon the empirical data analysis. What continuous improvement
strategies can be implemented short-term? What continuous improvement
strategies will require additional time, resources, and support? What
other
information would be helpful in making these recommendations?

In Module Eight, additionally, you will provide feedback to two of
your classmates. Your participation in the workshop will be graded with
the Peer Workshop
Rubric.

Final Submission: Program Evaluation
In Module Nine, you will submit your program evaluation. This submission is graded with the Final Project Rubric.

Deliverables

Milestone Deliverable Module Due Grading

1 Draft of Executive Summary Three Graded separately; Milestone One Rubric

2 Draft of Data Presentation Five Graded separately; Milestone Two Rubric

3 Draft of Recommendations Seven Graded separately; Milestone Three Rubric

Final Submission: Program Evaluation Nine Graded separately; Final Project Rubric

Final Project Rubric
Guidelines for Submission: The final document will include any graphs
and charts necessary and must include a timeline of the project in the
executive
summary. Submit your evaluation with the standard formatting: one-inch
margins, Times New Roman 12-point, using the most current APA style
manual for
citations. In addition, you must include an appendix with all the
primary data you used to compile your evaluation.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Executive Summary:
Organization and
Functional Area

Meets “Proficient” criteria, and
choice of examples illustrates
insight into the relationship
between the organization and
the area

Describes the organization and
the role of the functional area
within the organization

Describes the organization or
the functional area, but lacks
detailed discussion of the
relationship between the two

Does not describe the
organization or the functional
area

5

Executive Summary:
Employee Roles

Meets “Proficient” criteria, and
details and examples illustrate
insight into the relationship
between the area and the
employees

Analyzes the impact of the roles
and practices of employees on
the functional area

Discusses employee roles and
practices, but impact on the
functional area is overly brief
and lacks detail

Does not discuss employee
roles or their impact on the
functional area

5

Executive Summary:
Value

Meets “Proficient” criteria, and
details and examples illustrate
insight into the relationship
between the evaluation and the
mission

Articulates the value of the
program evaluation in relation
to the institution’s mission

Discusses the program
evaluation or the institution’s
mission, but lacks detail in
relating the two

Does not discuss the program
evaluation or the institution’s
mission

5

Operational
Frameworks: Current

Outcomes

Meets “Proficient” criteria, and
details and examples
demonstrate how the current
frameworks help shape the
program

Describes the current outcomes
and measures of success
relevant to the program

Discusses the current outcomes
relevant to the program, but
lacks specificity

Does not discuss current
outcomes relevant to the
program

5

Operational
Frameworks:
Regulatory
Standards

Meets “Proficient” criteria, and
details and examples
demonstrate how the current
regulatory standards help shape
the program

Describes any regulatory
standards that govern program
outcomes relevant to the
program

Discusses the relevant
regulatory standards, but lacks
specificity

Does not discuss relevant
regulatory standards

5

Data Preparation:
Collection Process

Meets “Proficient” criteria, and
details and examples
demonstrate a broad range of
data sources and processes

Analyzes the data collection
process, explaining why the
sources are appropriate

Discusses the data collection
process, but lacks detail in
explaining why the sources are
appropriate

Does not discuss the data
collection process

10

Data Preparation:
Summarize and

Display I

Meets “Proficient” criteria, and
representations illustrate
insight into the data collected

Creates detailed numerical and
graphic representations of the
data collected

Creates cursory numerical or
graphic representations of the
data collected

Does not create numerical and
graphic representations of the
data collected

10

Data Preparation:
Summarize and

Display II

Meets “Proficient” criteria, and
details and examples
demonstrate facility with data
presentation through the
effective use of graphs, charts,
and tables

Merges the program data
collected, illustrating the
planned vs. actual program
results with appropriate
presentation graphics

Merges the data illustrating the
planned vs. actual program
results. but use of presentation
graphics is not appropriate

Does not present the data
illustrating the planned vs.
actual program results

10

Correlate Data:
Program Success

Meets “Proficient” criteria, and
data application demonstrates
the relationship between the
data and the program

Analyzes the program’s success
by applying the data cogently
and specifically

Analyzes the program’s success,
but application of data is
inaccurate, cursory, or
overgeneralized

Does not analyze program’s
success

10

Correlate Data:
Organizational

Success

Meets “Proficient” criteria, and
details and examples
demonstrate the relationship
between the program and the
organization

Analyzes the impact of the
program on organizational
success

Discusses the impact of the
program on organizational
success, but is cursory or
overgeneralized

Does not discuss the impact of
the program on organizational
success

10

Recommendations:
Indicators

Meets “Proficient” criteria, and
details and examples
demonstrate a nuanced analysis
of how the data reveals the
indicators

Analyzes the program for
indicators that necessitate
changes in program process or
procedure

Analyzes the program for
indicators that necessitate
change, but is inaccurate,
cursory, or overgeneralized

Does not analyze the program
for indicators that necessitate
change

10

Recommendations:
Improvement

Meets “Proficient” criteria, and
details and examples ground
recommendations insightfully in
the data

Recommends actions or
strategies for continuous
program improvement based
on the data

Recommends actions or
strategies for continuous
program improvement, but
either does not base them on
the data or is inaccurate,
cursory, or overgeneralized

Does not recommend actions or
strategies for continuous
improvement

5

Recommendations:
Future

Meets “Proficient” criteria, and
details and examples ground
recommendations insightfully in
the data and the evaluation
process

Recommends improvements for
future program evaluation
processes and data collection

Recommends improvements for
future program evaluation
processes and data collection,
but is inaccurate, cursory, or
overgeneralized

Does not recommend
improvements for future
program evaluation processes
and data collection

5

Articulation of
Response

Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format

Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization

Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas

Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas

5

Earned Total 100%

 

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