Principle of Marketing

You discuss this with the executives in your firm and they tell you that the way water is allocated by government, the company does not incur any additional expense: water will remain very cheap for business. The head of the company is soliciting ideas for its strategic plan for the future.

700 word minimum per scenario. You must say something insightful and relevant.

  1. What is the ethical dilemma or issue?
  2. Identify and discuss at least 3 alternatives (options) that the company could consider. For each option indicate if it is legal and ethical, probably legal, but unethical, or illegal, and unethical.
    3 What are your recommendations? In other words, of the several alternatives you identified, what do you think the company should do?
    4 What is your rationale for your recommendations? In other words, why do you recommend this course of action?

Sample Solution

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